bluestarfish1
Feb 29, 20162 min read
Corporate History: Window to Transparency
Reputation management has a reputation problem. At a recent cocktail party, I was asked, “What do you do?” My response: “I own a...
2
bluestarfish1
Feb 21, 20162 min read
Why We Represent Brands and CEOs on Wikipedia
We decided to launch a website this year. For the past six years, we have operated our firm without one. Having a website would have been...
4
bluestarfish1
Feb 14, 20164 min read
Regain Trust with a Corporate History Commercial
Advertising is the most visible form of corporate apology. Some companies choose to look ahead and reframe their crisis as an opportunity...
3
bluestarfish1
Feb 5, 20161 min read
Refresh : Rebrand
We are excited to announce a refresh to our service design. We added Corporate Genealogy. Creating stories to commemorate a company's...
11
bluestarfish1
Feb 5, 20164 min read
10 Ethical Ways to Manage Brand on Wikipedia
Wikipedia is heralded as the world's most important online reference platform. This year Wikipedia celebrates #Wikipedia15, its 15th...
21
