Corporate History: Window to Transparency
Reputation management has a reputation problem. At a recent cocktail party, I was asked, “What do you do?” My response: “I own a...
bluestarfish1
Feb 29, 20162 min read
2
Why We Represent Brands and CEOs on Wikipedia
We decided to launch a website this year. For the past six years, we have operated our firm without one. Having a website would have been...
bluestarfish1
Feb 21, 20162 min read
5
Regain Trust with a Corporate History Commercial
Advertising is the most visible form of corporate apology. Some companies choose to look ahead and reframe their crisis as an opportunity...
bluestarfish1
Feb 14, 20164 min read
3
Refresh : Rebrand
We are excited to announce a refresh to our service design. We added Corporate Genealogy. Creating stories to commemorate a company's...
bluestarfish1
Feb 5, 20161 min read
11
10 Ethical Ways to Manage Brand on Wikipedia
Wikipedia is heralded as the world's most important online reference platform. This year Wikipedia celebrates #Wikipedia15, its 15th...
bluestarfish1
Feb 5, 20164 min read
24
