Stella Yu
Feb 1, 20212 min read
3 Reasons Why r/WallStreetBets Needed Wikipedia to Boost GameStop Stock
Nearly 8 million people members of r/WallStreetBets, 800,000 active daily users on the thread, and many others needed more than just Google
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Kevin Ferguson
Oct 12, 20205 min read
How to shore up a common and yet costly gap in your brand story
New book Upstream highlights how to ensure success metrics are in line with your mission A brand executive is responsible for the overall...
23 views
Stella Yu, Michael Swift
Apr 6, 20203 min read
Controlling Mis-/dis-information on the Company Wikipedia Article
The Internet changed our information consumption habits. Information used to come to us in the form of newspapers, radio, and television...
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Zachary Kaplan, Stella Yu
Mar 18, 20203 min read
Managing Misinformation Mayhem on Wikipedia
Search engines are the first destination for information on the internet, but Wikipedia follows as a close second. Although Wikipedia is...
22 views
Zachary Kaplan
Mar 15, 20203 min read
Wikipedia as a Parallel Platform
When it comes to Wikipedia in branding and communications, it can be challenging to justify the spend on a project, let alone a full...
17 views
Zachary Kaplan
Feb 4, 20202 min read
How to Leverage GLAM for Brand
Wikipedia is well-known as the encyclopedia anyone can edit. Still, experienced marketing professionals and readers of our blog know that...
10 views
Zachary Kaplan
Jan 6, 20205 min read
What Wikipedia Wants from Companies
The unpublished list of what the Wikipedia community wants from company representatives is education, understanding, empathy, and...
37 views
Zachary Kaplan, Stella Yu
Dec 2, 20195 min read
Most-Edited Fortune 500 Wikipedia Pages (2019)
Wikipedia publishes reports such as Top 25 Most Accessed Wikipedia Articles and Top 20 Most Edited Wikipedia Articles to offer insights...
43 views
Stella Yu
Nov 18, 20193 min read
Risk Mitigation for Brand Management on Wikipedia
Culture of Collaboration Balances Internal and External Teams There are other familiar functions within the organization that employ a...
30 views
Zachary Kaplan, Stella Yu
Jul 16, 20194 min read
How does Wikipedia work?
Curious about how Wikipedia works? Things get complicated when you’re a PR or marketing professional. Wikipedia is most well-known for...
92 views
